Stock photos are generally viewed as ineffective, inauthentic and out of touch. Stock images have such a reputation that there’s even a Know Your Meme page dedicated to stock photo cliches. Learn more about stock images’ pros and cons below. Depending on the image license, there is the risk that other companies can use the same images you purchase.The aesthetics may be intended for general use and, by extension, feel inauthentic to your target audience.You could unintentionally violate the image license.Site subscriptions give you access to various high-quality images.They are easily editable to fit your business needs. ![]() They are versatile enough for many uses.You can save the time and money of hiring a photographer.Some of the pros of using stock photos are: Understanding their pros and cons is key to knowing how to best use stock photos. What are the pros and cons of stock photos? Stock photo experts point to iStock, Shutterstock and Adobe Stock as the most affordable sites. For example, iStock plans start at $29 per month for 10 images. Most stock photo sites charge less per image if you buy a subscription for a number of photos. Other than free stock photos, you’ll have to pay to use such images. The one caveat is that they cannot be used in materials related to illegal or morally sensitive areas, nor can they be resold or distributed. Stock photos for commercial use can be placed on websites and in marketing materials and editorial work ― some stock photos can only be used for editorial purposes. The free images in this category have no usage limitations and generally do not require attribution. Public domain: This category is free stock photos that you can use without buying a license.Rights-managed images may fluctuate in market value based on size, exclusivity rights and usage. ![]()
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